PLATINUM HAIR DYE FOR HOME: Convenient hair color kit for at-home use, suitable for individuals with naturally light blonde to medium brown hair.
SEVEN LEVELS OF LIGHTENING: Luminous Platinum Powder is a super lightening powder that effectively works on darker base shades, lightening hair up to seven levels.
REDUCES HAIR DAMAGE: Formulated with Bond Restore Complex, an advanced anti-breakage technology that minimizes hair damage while achieving blonde results.
ENHANCES BLONDE & ELIMINATES BRASSINESS: Achieve beautiful blonde hair without visiting a salon. The violet-pigmented conditioner effectively eliminates brassy tones.
NO AMMONIA OR PARABENS: This permanent hair formula is free of ammonia and parabens, leaving hair with a radiant and shiny appearance.